Yuliya Oleynykova, stratly Founder

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Born in Ukraine, Yuliya made a bold move to London in 2014, armed with a Master's in Marketing and a Bachelor's in Fashion Design. Within six months, she transformed her blog into a full-time income, collaborating with major brands and becoming a sought-after influencer.

Not content with influencer success alone, Yuliya pursued a career in top London agencies, working with global brands like TikTok, Heinz, and Diageo. Her innovative approaches, including a global initiative for researching social media trends, earned her accolades and the opportunity to work directly with industry leader Gary Vaynerchuk. However, Yuliya realised that the traditional agency model didn't align with her vision of unleashing individual creativity and authentic self-expression.